After publicly pressuring major technology platforms to help clean up the online ad market and fork over more information about the effectiveness of digital ads, Procter & Gamble slashed its spending on digital advertising by more than $200 million last year.
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The bank found that limiting its advertising to preapproved hosts, to avoid proximity to fake news or offensive videos, did not hurt its visibility.
Ad-free footprints don't last long online. Especially if that footprint is controlled by Google. The online ad giant is now testing native ads in the Google Feed. Users began noticing them this week, Android Police first reported. Previously branded Google Now, the Google Feed displays personalized content feed on the home tab in the Google app.
Indeed, there is a growing movement to take back curation from the tyranny of algorithms. A world of post-fact truthiness has made imperative a human touch from trusted sources in decision-making. As such, we ask our Facebook hivemind what to see abroad and what to buy, which schools to put our kids in and which doctors are best.
Out of 66 ads only 30% of them had a hashtag - while 41% included a URL This year had a 15% decrease in number of hashtags used in commercials Twitter handles were only shown in 5 commercials and Facebook in 4 It could be the end of the hashtag.